Unapologetically Me

This is more than just a campaign - it's a movement dedicated to celebrating the power of being yourself, unapologetically.

Josh's Story

What is the Unapologetically Me Campaign About?

At its heart, the Unapologetically Me campaign is all about self-expression, empowerment, and confidence. It's a call to embrace who you truly are and to live authentically in every way.

Through this campaign, we aim to break down the barriers of stigma and provide a space where individuals can feel supported, confident, and proud of their journey. Whether it's through sharing your story or simply owning your identity, this campaign is here to remind you that you don’t have to apologise for being exactly who you are.

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It’s what Confidence BE® stands for!

Confidence BE® isn't just about the product - it's about the feeling it gives you. It’s about reclaiming your confidence, owning your body, and feeling empowered to live life on your terms. Designed for comfort, style, and discretion, Confidence BE® helps you live confidently, without having to compromise who you are and not letting your stoma define you. It’s about feeling empowered, in control, and unapologetically yourself.

Empowering You to Be Unapologetically You

The Unapologetically Me campaign celebrates your journey and reminds you that your voice, your experience, and your identity are powerful. Together, we can create a world where everyone feels empowered to be themselves – where everyone can live boldly, confidently, and unapologetically.

Learn more about Confidence BE®

Share your story

Want to be involved in the making of the next Salts Way? Get in touch and share your story!

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BE part of a community

Become a brand advocate for Salts using your social media profile and help us build a bigger support network.

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Provide feedback

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We're confident you'll love Confidence BE^{^®} -
try it for free

Our Confidence BE^® sample packs come in either mixed colour packs (black, white and stone) or transparent/stone packs, giving you the opportunity to try the bag in all three colours. Please note that the mixed colour packs are NOT available on prescription they are for sampling purposes only. To see the full Confidence BE^® range that is available on NHS prescription, please download the full product code listing sheet.

Order your samples in four easy steps

Step 1

Step 2

Step 3

Step 4

Samples currently only available to people living with a stoma in UK and Ireland. If you are not currently using a soft convex product, please speak to your Stoma Care Nurse before ordering a sample.

Flat Closed Mini Bag 13-55mm Starter hole* Transparent/Overlap Mixed		BM13MIX	Add to Order
Flat Closed Standard Bag 13-75mm Starter hole* Transparent Stone/Transparent	Large	BT1375ST	Add to Order
Flat Closed Standard Bag 13-75mm Starter hole* Transparent/Overlap Mixed	Large	B1375MIX	Add to Order
Flat Closed Standard Bag 13-55mm Starter hole* Transparent Stone/Transparent		BT13ST	Add to Order
Flat Closed Standard Bag 13-55mm Starter hole* Transparent/Overlap Mixed		B13MIX	Add to Order
Flat Closed Large Bag 13-75mm Starter hole* Transparent Stone/Transparent	Large	BLT1375ST	Add to Order
Flat Closed Large Bag 13-75mm Starter hole* Transparent/Overlap Mixed	Standard	BL1375MIX	Add to Order
Flat Closed Large Bag 13-55mm Starter hole* Transparent Stone/Transparent		BLT13ST	Add to Order
Flat Closed Large Bag 13-55mm Starter hole* Transparent/Overlap Mixed		BL13MIX	Add to Order
Convex Closed Mini Bag 13-25mm Starter hole Transparent/Overlap Mixed	XBM1325MIX		Add to Order
Convex Closed Mini Bag 13-38mm Starter hole Transparent/Overlap Mixed	XBM1338MIX		Add to Order
Convex Closed Standard Bag 21mm Pre-cut hole Transparent/Overlap Mixed	XB21MIX		Add to Order
Convex Closed Standard Bag 13-25mm Starter hole Stone Transparent	XBT1325ST		Add to Order
Convex Closed Standard Bag 13-25mm Starter hole Transparent/Overlap Mixed	XB1325MIX		Add to Order
Convex Closed Standard Bag 13-38mm Starter hole Stone Transparent	XBT1338ST		Add to Order
Convex Closed Standard Bag 13-38mm Starter hole Transparent/Overlap Mixed	XB1338MIX		Add to Order
Convex Closed Standard Bag 13-52mm Starter hole Stone Transparent	XBT1352ST		Add to Order
Convex Closed Standard Bag 13-52mm Starter hole Transparent/Overlap Mixed	XB1352MIX		Add to Order
Convex Closed Standard Bag 25mm Pre-cut hole Transparent/Overlap Mixed	XB25MIX		Add to Order
Convex Closed Standard Bag 28mm Pre-cut hole Transparent/Overlap Mixed	XB28MIX		Add to Order
Convex Closed Standard Bag 32mm Pre-cut hole Transparent/Overlap Mixed	XB32MIX		Add to Order
Convex Closed Standard Bag 35mm Pre-cut hole Transparent/Overlap Mixed	XB35MIX		Add to Order
Convex Closed Standard Bag 38mm Pre-cut hole Transparent/Overlap Mixed	XB38MIX		Add to Order
Convex Closed Standard Bag 41mm Pre-cut hole Transparent/Overlap Mixed	XB41MIX		Add to Order
Convex Closed Large Bag 13-25mm Starter hole Stone Transparent	XBLT1325ST		Add to Order
Convex Closed Large Bag 13-25mm Starter hole Transparent/Overlap Mixed	XBL1325MIX		Add to Order
Convex Closed Large Bag 13-38mm Starter hole Stone Transparent	XBLT1338ST		Add to Order
Convex Closed Large Bag 13-38mm Starter hole Transparent/Overlap Mixed	XBL1338MIX		Add to Order
Convex Closed Large Bag 13-52mm Starter hole Stone Transparent/Overlap	XBLT1352ST		Add to Order
Convex Closed Large Bag 13-52mm Starter hole Transparent/Overlap Mixed	XBL1352MIX		Add to Order
Flat Drainable Mini Bag 13-55mm Starter hole* Transparent/Overlap Mixed		BDM13MIX	Add to Order
Flat Drainable Standard Bag 13-75mm Starter hole* Transparent Stone/Transparent	Large	BDT1375ST	Add to Order
Flat Drainable Standard Bag 13-75mm Starter hole* Transparent/Overlap Mixed	Large	BD1375MIX	Add to Order
Flat Drainable Standard Bag 13-55mm Starter hole* Transparent Stone/Transparent		BDT13ST	Add to Order
Flat Drainable Standard Bag 13-55mm Starter hole* Transparent/Overlap Mixed		BD13MIX	Add to Order
Flat Drainable Large Bag 13-75mm Starter hole* Transparent Stone/Transparent	Large	BDLT1375ST	Add to Order
Flat Drainable Large Bag 13-75mm Starter hole* Transparent/Overlap Mixed	Standard	BDL1375MIX	Add to Order
Flat Drainable Large Bag 13-55mm Starter hole* Transparent Stone/Transparent		BDLT13ST	Add to Order
Flat Drainable Large Bag 13-55mm Starter hole* Transparent/Overlap Mixed		BDL13MIX	Add to Order
Convex Drainable Mini Bag 13-25mm Starter hole Transparent/Overlap Mixed	XBDM1325MIX		Add to Order
Convex Drainable Mini Bag 13-38mm Starter hole Transparent/Overlap Mixed	XBDM1338MIX		Add to Order
Convex Drainable Standard Bag 21mm Pre-cut hole Transparent/Overlap Mixed	XBD21MIX		Add to Order
Convex Drainable Standard Bag 13-25mm Starter hole Transparent Stone/Transparent	XBDT1325ST		Add to Order
Convex Drainable Standard Bag 13-25mm Starter hole Transparent/Overlap Mixed	XBD1325MIX		Add to Order
Convex Drainable Standard Bag 13-38mm Starter hole Transparent Stone/Transparent	XBDT1338ST		Add to Order
Convex Drainable Standard Bag 13-38mm Starter hole Transparent/Overlap Mixed	XBD1338MIX		Add to Order
Convex Drainable Standard Bag 13-52mm Starter hole Transparent Stone/Transparent	XBDT1352ST		Add to Order
Convex Drainable Standard Bag 13-52mm Starter hole Transparent/Overlap Mixed	XBD1352MIX		Add to Order
Convex Drainable Standard Bag 25mm Pre-cut hole Transparent/Overlap Mixed	XBD25MIX		Add to Order
Convex Drainable Standard Bag 28mm Pre-cut hole Transparent/Overlap Mixed	XBD28MIX		Add to Order
Convex Drainable Standard Bag 32mm Pre-cut hole Transparent/Overlap Mixed	XBD32MIX		Add to Order
Convex Drainable Standard Bag 35mm Pre-cut hole Transparent/Overlap Mixed	XBD35MIX		Add to Order
Convex Drainable Standard Bag 38mm Pre-cut hole Transparent/Overlap Mixed	XBD38MIX		Add to Order
Convex Drainable Standard Bag 41mm Pre-cut hole Transparent/Overlap Mixed	XBD41MIX		Add to Order
Convex Drainable Large Bag 13-25mm Starter hole Transparent Stone/Transparent	XBDLT1325ST		Add to Order
Convex Drainable Large Bag 13-25mm Starter hole Transparent/Overlap Mixed	XBDL1325MIX		Add to Order
Convex Drainable Large Bag 13-38mm Starter hole Transparent Stone/Transparent	XBDLT1338ST		Add to Order
Convex Drainable Large Bag 13-38mm Starter hole Transparent/Overlap Mixed	XBDL1338MIX		Add to Order
Convex Drainable Large Bag 13-52mm Starter hole Transparent Stone/Transparent	XBDLT1352ST		Add to Order
Convex Drainable Large Bag 13-52mm Starter hole Transparent/Overlap Mixed	XBDL1352MIX		Add to Order
Flat Urostomy Standard Bag 13mm Pre-cut hole Transparent/Overlap Stone		BUT13STSAMP	Add to Order
Flat Urostomy Standard Bag 13mm Pre-cut hole Transparent/Overlap Mixed		BU13MIXSAMP	Add to Order
Flat Urostomy Standard Bag 13mm Pre-cut hole Transparent/Overlap Stone		BUL13MIXSAMP	Add to Order
Flat Urostomy Standard Bag 13mm Pre-cut hole Transparent/Overlap Mixed		BULT13STSAMP	Add to Order
Convex Urostomy Standard Bag 21mm Pre-cut hole Transparent/Overlap Mixed		XBU21MIXSAMP	Add to Order
Convex Urostomy Standard Bag 13-25mm Starter hole Transparent Stone		XBUT1325STSAMP	Add to Order
Convex Urostomy Standard Bag 13-25mm Starter hole Transparent/Overlap Mixed		XBU1325MIXSAMP	Add to Order
Convex Urostomy Standard Bag 13-38mm Starter hole Transparent Stone		XBUT1338STSAMP	Add to Order
Convex Urostomy Standard Bag 13-38mm Starter hole Transparent/Overlap Mixed		XBU1338MIXSAMP	Add to Order
Convex Urostomy Standard Bag 13-52mm Starter hole Transparent Stone		XBUT1352STSAMP	Add to Order
Convex Urostomy Standard Bag 13-52mm Starter hole Transparent/Overlap Mixed		XBU1352MIXSAMP	Add to Order
Convex Urostomy Standard Bag 25mm Pre-cut hole Transparent/Overlap Mixed		XBU25MIXSAMP	Add to Order
Convex Urostomy Standard Bag 28mm Pre-cut hole Transparent/Overlap Mixed		XBU28MIXSAMP	Add to Order
Convex Urostomy Standard Bag 32mm Pre-cut hole Transparent/Overlap Mixed		XBU32MIXSAMP	Add to Order
Convex Urostomy Standard Bag 35mm Pre-cut hole Transparent/Overlap Mixed		XBU35MIXSAMP	Add to Order
Convex Urostomy Large Bag 13-25mm Starter hole Transparent Stone		XBULT1325STSAMP	Add to Order
Convex Urostomy Large Bag 13-25mm Starter hole Transparent/Overlap Mixed		XBUL1325MIXSAMP	Add to Order
Convex Urostomy Large Bag 13-38mm Starter hole Transparent Stone		XBULT1338STSAMP	Add to Order
Convex Urostomy Large Bag 13-38mm Starter hole Transparent/Overlap Mixed		XBUL1338MIXSAMP	Add to Order
Convex Urostomy Large Bag 13-52mm Starter hole Transparent Stone		XBULT1352STSAMP	Add to Order
Convex Urostomy Large Bag 13-52mm Starter hole Transparent/Overlap Mixed		XBUL1352MIXSAMP	Add to Order

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Unapologetically Me

Josh's Story

Tanya's Story

Dec's Story

Deborah's Story

What is the Unapologetically Me Campaign About?

Join the Salts Way Newsletter!

It’s what Confidence BE® stands for!

Empowering You to Be Unapologetically You

Share your story

BE part of a community

Provide feedback

We're confident you'll love Confidence BE^{^®} -
try it for free

Order your samples in four easy steps

Step 1

Step 2

Step 3

Step 4

Our partners and accreditations

Sample added successfully

USA Samples

Thank you for your sample order, you have now reached your maximum sample order limit.

Please call us on 0800 028 2144

Unapologetically Me

Josh's Story

Tanya's Story

Dec's Story

Deborah's Story

What is the Unapologetically Me Campaign About?

Join the Salts Way Newsletter!

It’s what Confidence BE® stands for!

Empowering You to Be Unapologetically You

Share your story

BE part of a community

Provide feedback

We're confident you'll love Confidence BE® -try it for free

Order your samples in four easy steps

Step 1

Step 2

Step 3

Step 4

Our partners and accreditations

Sample added successfully

USA Samples

Thank you for your sample order, you have now reached your maximum sample order limit.

Please call us on 0800 028 2144

We're confident you'll love Confidence BE^{^®} -
try it for free